See what really drives contribution margin.
We turn Shopify, ads, COGS, shipping, returns and marketplace data into a practical profit dashboard - with DB1, DB2 and DB3 views by SKU, channel and campaign.
The problem
Revenue, ROAS and dashboards are not enough.
Most teams can see sales. Fewer can see what remains after product cost, discounts, payment fees, shipping, returns, fulfillment and marketing.
ROAS hides margin
Ad platforms optimize for conversions, not contribution margin. A strong campaign can still destroy cash.
Costs live elsewhere
COGS, shipping, returns and fulfillment often sit in spreadsheets, ERP systems or accounting exports.
Decisions stay reactive
Without a shared profit model, marketing, finance and operations keep arguing from different numbers.
What we build
A profit analytics foundation your team can actually use.
The sprint creates a first reliable operating view, not a decorative dashboard. The goal is to make margin visible enough for weekly decisions.
Shopify, ads, Amazon, ERP, sheets and current reporting gaps.
COGS, payment, shipping, fulfillment, returns and marketing cost structure.
Contribution margin by order, SKU, channel and campaign.
One or two working sessions to turn the numbers into decisions.
Fit
Built for growing brands, not for dashboard collectors.
Good fit
- Shopify or D2C brand from roughly 1-2M EUR annual revenue
- Meaningful paid media spend on Meta, Google or TikTok
- COGS and logistics costs exist, but are not easy to use in decisions
- Founder, finance or marketing lead wants profit-based steering
Not a fit
- You only want a prettier sales dashboard
- You do not track product or fulfillment costs
- You optimize only for revenue and do not want margin discussions
- Your shop is too early to invest in proper analytics
Ready to see real margin?
We start with your current tools, data sources and cost logic, then define the fastest path to a reliable profit view.