Unit Economics Method
See profit before you scale further.
Shopify shows revenue. Ad platforms show ROAS. Accounting shows monthly totals. Unit Economics connects the missing layers so you can see real contribution margin by order, product and channel.
The core problem: growth can hide losses.
A brand can grow revenue while every new order destroys contribution margin. That is why revenue and ROAS are incomplete operating metrics.
DB1
Revenue after product cost and directly attributable order costs.
DB2
The operating view after marketing, shipping, payment and fulfillment logic.
DB3
A broader contribution view for decisions across products, channels and operating costs.
Why it matters
Profit clarity changes daily decisions.
Once contribution margin is visible, teams can decide where to raise budgets, which SKUs need pricing or bundle changes, and which channels only look good because the cost model is incomplete.
- Scale campaigns by margin, not by platform ROAS.
- Compare products by contribution, not only by revenue.
- Make fulfillment, payment and return costs visible.
- Create the data foundation for alerts, automation and AI.
The method becomes practical in the Profit Analytics Sprint.
Unit Economics is the logic. The sprint is the implementation path that connects your real tools, costs and dashboards.
See the Analytics Sprint